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The Google BERT Update Explained
The rollout of Google’s algorithm update, BERT (or Bidirectional Encoder Representations from Transformers), could be one of the most influential updates to search results in the past 5 years. The new...
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SEO For Roofing Businesses: A Beginner’s Ranking Guide
Let’s say you own a roofing business or you manage the SEO of a roofing business. You’ve done a quick domain authority check for the domains ranking for common terms like “roofing business,” “roofing...
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Ahrefs vs SEMrush vs Raven Tools: SEO Software Comparison
In this blog post, we’ll be comparing three of the market-leading SEO tools: Ahrefs, SEMrush, and yours truly — Raven Tools. There are a lot of review sites out there, but having built an SEO platform...
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How to Build a Powerful Online SEO Report Clients Want to See
When you build an online SEO report for your clients, what data do you include? First and foremost, an online SEO report needs to be shareable and easy to access. But in terms of the information you...
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Bing Rank Tracker: How to Check Bing Rankings & Why You Should
Digital marketers prioritize tracking their keyword rankings on Google, and rightly so — because Google has secured over 87% of the search engine market. In second place, Bing has a comparatively tiny...
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How to Track SEO Progress and Measure Results Beyond Rankings
How do you track SEO progress and measure SEO results? Much of the content written on this topic focuses on tracking the right metrics. It’s easy to find a list (often lengthy) of SEO metrics and KPIs...
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Mobile Rank Tracking: How to Monitor & Report on Mobile Rankings
Google launched its Mobile-first Index in 2018/19 in response to the ratio of mobile searches swinging further past desktop every year. Now, the Google algorithm assesses the mobile experience of any...
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Local SEO Audit: 4-Part Checklist to Help You Move the Needle on Local Search
When you’re conducting an SEO audit, there are a lot of metrics and factors to look at — redirects, broken links, meta issues, image tags, and much more. All of these things are important to fix to...
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PPC Reporting Software: How to Report on PPC Results & Benchmark Against...
When it comes to PPC reporting, major online advertising platforms (e.g. Google Ads and Facebook Ads) do provide some native functionality, including recurring campaign reports and CSV exports. But...
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Advanced SEO Techniques: A Mega Guide to Ranking in 2021
There have been a lot of changes in SEO over the past year alone, and we’re sure that 2021 has even more in store. However, there are pillars of SEO that remain as strong and significant as ever, such...
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